Text Message Marketing For Your Cannabis Dispensary
Posted by Toker Grace on Oct 29, 2019 9:14:31 AM
No one likes a telemarketer. They call you at the least opportune times, they distract from important business matters and quite frankly they are annoying.
For cannabis dispensary owners, contacting customers personally is one of the few effective ways to market your product. So how does a cannabis dispensary owner market their brand in this environment?
Timing is Important
Besides social media, text message marketing campaigns are the most viable way for cannabis delivery services to convey information to their customers.
The mission is to figure out when your consumer base will be most receptive to the information you are sending out.
A marketing message sent between 5 pm and 9 pm will work best if you are open decently late. People are usually getting off work around that time, and if they need a little something extra to help them unwind, your message will be arriving at the perfect time.
Not Today, Thank You
Often a cannabis dispensary owner will find that their consumer base, much like the rest of the population, isn’t very fond of Mondays.
Most people are more grumpy and sleep-deprived at the beginning of the week, so Tuesday, Wednesday, and Thursday seem to be the most auspicious days for texting campaigns.
Compliance as a Standard
The driving force behind a successful texting campaign is compliance.
You must have a customer’s permission before you start subjecting them to your sales pitches. Otherwise, you risk causing irreparable damage to your brand.
This is a risk a cannabis dispensary owner can’t afford to take. Brand value is everything in this industry, so make sure you are getting customer’s consent and giving them a clearly defined way to opt-out of the messages if they decide they don’t want to see them anymore.
Less Is More
After a customer agrees to receive marketing messages, the next important step is to promote and maintain consumer engagement.
For this, clarity is essential. Although texting doesn’t necessarily have a character limit anymore, it is best to keep your message shorter if you can help it. Written information without any silly emojis will generally be the most effective.
Another way to keep customers engaged is to send them personalized messages. Even if you are sending a bulk message campaign to all of your customers at once, it is still possible to give a message a personal touch.
It only takes a few moments to insert a first name or custom field to your text messages. This makes your customers feel valued. It will also help increase the effectiveness of your campaign, bringing more return customers to your dispensary.
Call To Action
A call to action will also help increase engagement with your marketing campaigns. That’s the point: to engage customers and have them value and read the texts you send. If that happens, they will be more inclined to interact with your marketing texts and then act on them.
These calls to action can be as simple. You can prompt customers to choose to show the information about the promotions your cannabis dispensary, for example.
Promoting Your Discount Codes With Social Media
For most involved with e-commerce, promo codes are a necessary evil. Cannabis dispensary owners are no exception: your competitors will most likely be doing the same thing. You will need to keep up.
Leveraging the presence your brand has on social media is the most effective way to spread the word about promotions. For example, if your goal is customer retention, setting up a weekly promo cycle on your dispensary’s Instagram account will give your audience something to look forward to.