As the cannabis industry continues to grow, more and more entrepreneurs are attempting to break onto the scene. Recently, we have seen an uptick in celebrity-sponsored cannabis products. Fortunately for the folks on this list, they have taken their endeavors even further by establishing start-ups and brand deals with other members of the cannabis industry. Here are a few celebrities who are gaining traction in the cannabis industry.
Wiz Khalifa is a grammy-nominated artist who is mainly known for his pro-cannabis lifestyle throughout his entire career. It was only right for Wiz to break onto the scene. Wiz has been in the cannabis industry for nearly a decade. Early on, Wiz was known for having his own strain of cannabis, known as ‘Khalifa Kush.’ Wiz has partnered with a slew of cannabis brands since coming into the spotlight. Now, Wiz is working a Doordash-like app for stoners known as HotBox. Wiz also has a videogame. The Farmville-like game Weed Farm, available for download on iTunes and Google Play, teaches players how to plant, grow and harvest cannabis.
Snoop Dogg is a musician who is best known for ‘fo shizzle’ adlibs as well as his pro-cannabis lifestyle. In 2015, he co-founded ‘Leafs by Snoop,’ which is a company specializing in dry cannabis flower as well as edibles, in partnership with Tweed, a subsidiary of Canopy Growth. In conjunction with Canopy Growth, Snoop Dogg operates approximately 10 licensed marijuana and hemp production sites with over 4.5 million square feet of production capacity.
Tommy Chong is a Canadian-American comedian, actor, writer, musician, and cannabis-rights activist who is best known for his pro-cannabis comedy albums and movies with Cheech Marin. Together, they are known as Cheech and Chong. In 2016 he founded Chong’s Choice, a Denver, CO-based company that sells cannabis products. Chong is slowly becoming the Paul Newman of the cannabis industry. Chong’s Choice provides products such as pre-rolled joints, vape carts, and other cannabis-related novelties.
Whoopi Goldberg is an American actress, and comedian. She has won countless number of awards throughout her career. She is best known for her roles in beloved films such as Sister Act, and The Color Purple. In 2016 she co-founded ‘Whoopi and Maya,’ a California-based firm founded by Whoopi Goldberg and cannabis industry veteran Maya Elisabeth. Maya is best known for being the creator and owner of Om Edibles, an all female-owned cannabis consumables firm specializing in cannabis-infused topicals for menstrual pain relief.
Mike Tyson is an American professional boxer and former heavyweight champion of the world. Today, Tyson is a businessman as well as an entertainer. Tyson recently broke into the cannabis industry with business partners Robert Hickman & Jay Strommen. On December 20, 2017, the three broke ground on Tyson Ranch, a cannabis resort. Tyson Ranch is expected to include an edibles factory, amphitheater as well as an upscale campground on a 40-acre plot of land for all stayers at the resort to enjoy. In fact, Tyson may be doing something that has yet to be done before.
Television personality and queen of daytime cooking Martha Stewart announced a partnership with Canopy Growth back in February 2019 to develop CBD products for animals. The partnership includes Sequential Brands Group, a consumer brands company in the fashion, active and home categories that works with Stewart. With several clinical trials underway, the company said it plans to leverage Stewart’s consumer experience while exploring the effects of CBD on human and animal health. Expect Snoop Dogg and other brands associated with Canopy Growth to be involved with Stewart’s endeavors.
Melissa Etheridge is a Grammy-winning American singer-songwriter, guitarist and activist. Etheridge decided to become a cannapreneur because of a lack of representation of middle-aged women in the cannabis industry and her personal experience with medical cannabis. Etheridge says she discovered the healing power of marijuana during painful chemotherapy sessions after she was diagnosed with breast cancer in 2004. Etheridge Farms, 50 acres in California’s Santa Cruz Mountains, is not yet up-and-running, but the musician plans on putting her name on her products which will include flower, edibles, and cannabis-infused cream.