Exploring Cannabis Content
What is content?
Content is defined as information and/or experiences that are directed to a populace of end-user audiences. Content can literally be anything, as long as it serves a purpose for the audience and business providing the content. In the modern age, content ranges from blogs, videos, podcasts, social media posts, and more. Virtually everything a user sees on social media and the internet as a whole is some form of content.
What is cannabis content?
Content comes in all shapes, forms, niches, and sizes. One example is cannabis content. The former is pretty self-explanatory: this is the type of content that exclusively revolves around cannabis. This type of content has become quite popular since the modernization of the internet in the early 2000s. Cannabis is often viewed as taboo and a centerpiece of counterculture. The internet was once viewed as a similar piece of outsider and degenerate culture. The two naturally have gone hand-in-hand ever since. In today’s digital landscape, cannabis content comes in the form of articles, videos, ultra-HD photos, microblogs, and more. Of the aforementioned forms of cannabis content, high-quality photos of cannabis and news related to the advancement of the cannabis industry are the most popular forms of cannabis content.
Forms of cannabis content
There are a multitude of types of cannabis content that are utilized daily. Some of the more popular forms of cannabis content include:
- Written cannabis content (i.e. blogs, news articles, social media posts, copy for cannabis advertisements, etc.)
- Visual cannabis content (i.e. bud photographs, product demonstrations, bud videos, etc.)
- Personable cannabis content (i.e. podcasts, interactive media, smoking live streams, etc.)
The landscape of cannabis content today has made personable cannabis content more attractive than any other form of cannabis content. This is because audiences enjoy transparency and relatably when viewing content. Moreover, the level of interactability and personality relative to this form of content make the audience more susceptible to the focal point of the content. This means that consumers are more likely to take advantage of a product when it appears its most tangible.
How cannabis content is used
Cannabis content can be utilized in a variety of ways. Businesses typically utilize content to increase brand awareness, engagement, and ad revenue. All of the aforementioned values are tantamount to a successful content marketing campaign. It is also worth noting that advertisement revolving around cannabis is extremely restrictive. Cannabis content helps increase those values and revenue. On the other end of the spectrum, cannabis content is surveyed by users for the same reason most content is observed: the theme piques their interest.
What makes good cannabis content
In short, cannabis content is a two-way street with high expectations from the drivers on the other side of the road. Gone are the days of Y2K and a minute amount of cannabis content available on the web. The internet is too vast to present subpar cannabis content; audiences expect top-shelf content and will not tolerate industrial hemp levels of cannabis content. Moreover, subpar cannabis content will fail to translate well with a business. An organization should not expect engaging numbers or revenue when the cannabis content isn’t cutting it.
The future of cannabis content
Cannabis content has come a long way since the Reefer Madness Era of the 1920s. We are now at the point where the trichomes of cannabis are easily visible with the cheapest of cameras on the market. We are now at the point where strains can be ‘fingerprinted’ and broken down for consumers similar to that of a ‘cannabis dossier.’ There are even VR-friendly applications that have been built around cannabis. This seems to be the limit for cannabis content. At this rate, consumers will be able to ‘scratch-and-sniff’ cannabis buds available for purchase at dispensaries.