6 Reasons Why Your Dispensary Should Provide Express Checkout
Posted by Toker Grace on Mar 3, 2020 12:36:15 PM
Since the beginning of the new decade, more than half of the United States has implemented some form of cannabis decriminalization and legalization. There are also a few states aiming to legalize cannabis this legislative season. Moreover, Forbes has projected the cannabis industry to hit $200 billion during this decade. With figures as strong as these, companies are jumping into the cannabis industry head first. Here are six reasons why your dispensary should be implementing express checkout services.
There is a multitude of reasons on how the implementation of express checkout services can drastically improve sales. Every reason listed in this article can promote more sales. By implementing an express checkout kiosk, businesses can cut down congestion that often leads to a negative customer experience. Increase sales can lead to expansion, the addition of new cannabis products as well as an overall positive reception from consumers and stockholders in regards to the brand appeal.
Similar to any other industry, dispensaries are always in search of ways to cut down on the cost of labor. An express checkout system for your dispensary can also increase productivity. This is because the self-service kiosks that often govern express checkout systems require little-to-no maintenance. Moreover, by installing an express checkout option for consumers, staff members (commonly referred to as ‘Budtenders’) can spend valuable labor tending to other projects around in front or back of the house.
Compliant with Regulations
Companies that provide self-service kiosks and relevant POS equipment are required to ensure that their technology meets the state’s standard of compliance surrounding the sale of cannabis. This means that owners and operators can rest assured that the self-service kiosks and express checkout technology won’t cause a rift between the dispensary and agency issuing licenses. This is due to the kiosks possessing features such as age verification, purchase limit notifications as well as complying with a state’s hours of operation that have been mandated by the state.
Better Experience for the Consumer
The self-service kiosks that promote express checkout at a dispensary can provide a better experience when purchasing cannabis. This is due to the kiosk’s ability to provide patients with things such as names of cannabis strains, lineage, terpenes, percentage of cannabinoids, verified patient reviews, pricing, dosage as well as high definition images. The market psychology behind states that by providing consumers with an experience that aligns with their daily shopping routines (i.e., shopping online, viewing high-quality images of products, reviews, etc.), consumers are more likely to respond positively. This can ultimately lead to improved sales.
Increase Brand Conveyance and Appeal
When dispensaries elect to install express checkout via self-service kiosks and consumer-friendly POS, it provides patients with a positive experience. Moreover, these kiosks grant dispensaries the opportunity to streamline their brand and advertisement. This is crucial due to the strict regulations on cannabis and advertisement that is in place in all legal states. When dispensaries take advantage of the systems mentioned above, it provides a modern feel to the experience of purchasing cannabis.
Improved Brand Technology and Convenience
As previously stated, the implementation of express checkout services can give your brand the necessary modern appeal that identifies with consumers ages 24-40. Adding express checkout services to your dispensary can promote positive brand technology, innovation, and convenience. The idea here is that consumers believe that purchasing recreational as well as medicinal cannabis needs to be as convenient, streamlined, and safe as possible. Thanks to technology and innovation, dispensaries can ensure that they are meeting those standards.